I don't know about everyone else but I really don't like dark coffee. I prefer something light but flavorful. To be honest there isn't a huge selection out there. However now Starbucks has come out with their new blonde roast veranda blend. I received it free sample of this from BzzAgent to try out. After I added a bit of my favorite creamer I am happy to report that I loved! I'd compare it to a nice cup of coffee from a coffee shop. It wasn't too strong but still had that distinct "coffee" flavor. Plus it was very smooth unlike some other brands of coffee. I know I've found a new morning favorite. Why not give it a try too?